Aug 21: Amazon quietly raised Echo, Kindle, Fire TV, and eero prices by as much as 60% overnight
Fortune broke the story on August 21 that Amazon hiked prices across its device lineup overnight, blaming "significant increases in memory and storage component costs." The Echo Dot jumped from $49.99 to $79.99 — a 60% increase — while the Fire TV Stick 4K Max went from $59.99 to $84.99, the 16GB Kindle from $109.99 to $149.99, and the eero Pro 7 router from $699.99 to $799.99. This morning's multi-source trend sweep flagged the story as high-relevance for families: the cheap Alexa gadgets that filled millions of homes were subsidized bait, and the subsidy just ended.
Original story
Fortune